The Three Kinds of SEO Services
As you scout around for SEO services, you may wonder what sets one company's SEO services in addition to another's. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients' websites. These different approaches are usually termed as "hats" SEO services usually come in three different hats:
1) Black Hat SEO Services
Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this sort of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking online search engine for better site ranking. Black Hat SEO relies heavily on automation to come up with great deals of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant online search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of your time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you wish to get on top of searh engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should work for you.
2) White Hat SEO Services
For every single black, there is always a white. The same is true for SEO services. White Hat SEO services, however, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of online search engine rankings. SEO companies that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (otherwise the most important). With good content, White Hat SEO services will have the ability to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any online search engine SEO guidelines. Most importantly, visitors who check your site will more than likely be converted easily with your great content.
3) Grey Hat SEO Services
Grey Hat SEO is mid-way between both tools above and is everything about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high online search engine rankings. While many Gray Hat SEO services methods obey online search engine guidelines, others might put you in jeopardy. If you go with SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.
Which hat should you choose?
According to major online search engine such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is generally, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO companies may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.
Through all these varying opinions, know that it is still approximately you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which kind of hat you should wear. From my point of view White Hat is better and more affordable if you are serious about your business ... and serious businesses exclude: gambling, adult, and pharmacy sites.