SEO Company

The Three Biggest Problems In SEO and How To Solve Them

Predictive spending - The two things in this world that I have the least faith in are the existence of unicorns and Google's Traffic Estimator. What's the question that sends chills up every search marketer's spine? "How much should we allocate search?" Especially for new campaigns, this can be a nightmare because the data always fluctuates. With most other media, you can budget months in advance. With search, it's a hit or miss proposition. Budget too expensive and you wind up bidding on keywords that aren't ideal for your goals; budget too low and you could lose potential sales when your accounts cap out at noon every day. Even accounts that I've run for years with a mountain of seasonal data can still surprise me with search volume, and when you consider that most accounts aren't stagnant and are constantly adding keywords, ad groups, new creative, etc, it could be a hard task to pin down search spend for a marketing manager that must budget ahead for a fiscal year.

Solution: Use as many data sources you can to aim to figure out what the projected volume and click costs can be, but then set the expectation with your client or manager that maybe higher or lower. Search is a different animal - marketing managers need to know that we can't plan to the dime - there always needs to be some wiggle room.

Reach/Lack of inventory - All Search, including Paid Search is a pull medium. Obviously, there are great benefits to this sort of unobtrusive advertising, but the downside is that you can't get in front of people who do not know to search for your keywords.

Solution: Use other channels to promote your core terms - especially your proprietary terms which can have low competition. I know that when we run large display campaigns, our clients see search volume spike on their terms.


Standing apart in a crowd - I think we can agree that it's hard for three-line text ads to stand out on a Search Engine Results Page (SERP) filled with text. Compared with such dynamic creative like full-page ads, video ads, rich media expendables, etc, you have to depend on users to dig on the page to read your message.

Solution: Study your competitors' ads. If they all push price points, then talk about benefits. If they all mention "free", you can talk value. Keep monitoring the landscape and ensure you stay before the competition.

Services That We Get From The Seo Company

We will not hesitate to give the Vibrant Rankings SEO Company 100 out of hundred. They are the best, and our entire headache has been taken by them. At the very first they have asked us about the type of business that we want to do. We have provided our point, but they have told us that we should think twice. The kind of business that we wanted to start is prevalent on the internet platform, and they have advised us to think business differently. At that point, they have provided us the idea of a business that still lacks on that platform.

It's a great thing that we have not found before. My husband used to get the knowledge of the thing, and I am chalking out the plans to start the business. At that point our helping hand, the Vibrant Rankings SEO Company has helped us in designing the website of the company. This website design is in need as it will help the customers to know the type of business that we are doing. The company also helps us by providing the name in such a way that it can be easily found in the pages of the search engine.

We all together decided the name of our company and they helped us in getting the focused keyword. This focused keyword helps us to get in touch with the clients and also help the clients to get in touch with us with ease. They also help us in having a mobile application. Another most important function that their SEO Company provides us is that they have done the marketing by posting our company’s name in the ranked searched pages. Along with that we also found our company's name on the social networking site. Now we are leading a peaceful life with no challenges.


Like us, if you want to do business on the internet then you must follow these tips. These are all my experiences that I have shared with you. Find more at or read more on this at